Scout24

ImmoScout24 is the leading operator of digital property marketplaces in Germany, serving 3.5 million monthly users. I joined the organization prior to their major rebranding, collaborating across teams to help define the new brand identity while ensuring it translated effectively into functional UX research, usability testing, and product development.

The Challenge: Bridging Brand and Performance

The core objective was to harmonize the new brand vision with the complex user journeys of both customers and agents. Following a fundamental review of the existing product experience, I identified opportunities to streamline fragmented paths and make the high-traffic journeys more intuitive. The challenge was to maintain the platform's market-leading performance while executing a complete interface overhaul that felt cohesive and modern.

Optimizing the Conversion Funnel

My primary focus was the "Sell with Agent" flagship product, which serves as the core conversion funnel for the platform. I led the research, planning, and design of the main product page, architecting a layout that explicitly connects the agent’s specialized features to the brand promise. By focusing on the outcomes enabled for the user, I refined the design of the funnel to move away from generic marketplace patterns, creating a competitive advantage through increased clarity and trust.

The Achievement: Lasting Product Value

This work resulted in a strengthened connection between the services provided and the end-user experience. Many of the strategic components and UI patterns I researched and developed for the Lead Engine remain in active use today, driving measurable results and serving as a foundation for how Scout24 presents its premium services.